Keia by Layer, UK
Keia by Layer, UK
Keia by Layer, UK
UK – Delving into the potential of therapeutic microdosing, British designer Benjamin Hubert’s studio Layer has conceptualised an edibles subscription service called Keia.
With a firm focus on the wellness market, the themes of nature and mindfulness are conveyed through packaging in muted, woodland-inspired colourways. The Keia service would offer a month’s supply of pastilles, wafers and teas treated with hallucinogenics. Some of the materials used in Layer’s packaging concepts are within the capabilities of mass production already, such as hemp and mycelium, but more innovative ideas include packaging made from wheat farming waste.
In the US, some states have already decriminalised psilocybin, while in Alberta in Canada, psychedelics will be legal for medicinal use from January 2023. As the decriminalisation of marijuana steadily spreads globally, the way forward for legalising psychedelics may run more swiftly, as we detail in our Psychedelic Wellness Market. In the meantime, designers and creative agencies are already planning for our tripped-out futures.
Strategic opportunity
Reframed psychedelics are becoming less niche and less alienating, leading to greater acceptance in the mainstream as a mental health tool – and lending a new aspect to the concept of mindfulness
