UK – In a bid to bolster interest from users and advertisers, the social media platform is celebrating the uniqueness of its communities through its first UK brand marketing campaign. The Maybe Together We’ll campaign spotlights the vast range of groups – or sub-reddits – that populate the diverse platform. Created by advertising agency R/GA, the ad shows numerous sub-reddits, from dog adoption to skincare tips and pandemic gardening.
With the campaign, Reddit is capturing the myriad ways that people can present themselves and find their tribes in online spaces. According to Roxy Young, chief marketing officer at Reddit, the campaign does this by leaning into its core brand traits. ‘These are brilliantly absurd, candid, eclectic and self-aware,’ she explains. ‘We always try to ensure that our marketing feels uniquely Reddit by leaning into our brand traits.’
The positive campaigns reminds audiences that social media can be a powerful tool for exploring the nuances of our identity and the ways we find belonging – an idea we’ve been tracking since our 2014 macrotrend The Sharded Self.
Social media platforms should focus on the sense of togetherness that can be found in digital spaces. Consider creating campaigns or in-person events that celebrate the unique traits of particular consumer groups