LS:N Global is a division of: The Future Laboratory

Anthony Steed: UCL

04 : 04 : 2017 Virtual Reality : Neo-kinship : Social VR

In the future there will be social norms around presentation, and platforms will have to learn how to constrain the design of consumers’ avatars.

Anthony Steed, professor, Department of Computer Science, University College London (UCL)

The professor, an expert on virtual environments and telepresence, talks about how virtual reality (VR) can transform the way in which families communicate, why body language is so important in VR, and why platforms will one day police our avatar designs.

What this mean to your brand

1. The next frontier of virtual interaction will be in creating systems that accurately communicate body language between avatars.

2. Professor Steed believes that telepresence will be particularly beneficial to children and the elderly, who find concentrating on video conferencing more difficult.

3. The ability to interact with and gesticulate towards common objects in a virtual environment will greatly enhance remote collaboration between colleagues.

4. Professor Steed believes that in the future there will be social norms around what sort of avatars are acceptable in specific contexts.

5. Brands will therefore need to police the types of avatar-based identity they allow consumers to use in their virtual properties and platforms.