Woven tales: A clothing line’s take on transparency

16 : 01 : 2014 Voices Of Industry : Transparency : Everlane

Oakland, California – The idea of transparency in the production chain has become a popular cause in the past couple of years, from Everlane’s revealing price points to American Apparel’s Made In America mantra. Now a new brand is taking the notion to heart, creating small-batch clothing made from fibres that are traceable.

Voices of Industry, founded by Adele Stafford, is a collection of shirts and scarves that are hand-spun and woven in the US from American fibres. Each piece comes with details of the farmer who grew the fibre, as well as information about why a specific farmer was chosen and the loom used.

‘We consider the farmers that produce our cotton and wool as co-conspirators and friends,’ reads the website. ‘We know that cloth is a direct extension of agriculture and we care, deeply, about that origin.’

In both the retail and food worlds, consumers are increasingly concerned about provenance and sustainability. For more on radical transparency, watch our Inform interview with Honest by owner Bruno Pieters, and read our At the Source microtrend.

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