LS:N Global spoke to Valérie Riffaud-Cangelosi, senior manager of product marketing at Epson, who explained the future applications of the glasses, what sets the company apart from others operating in the smart glasses sector, and what AR will mean for retail in the future.
‘All the information that you would normally receive over your smartphone will be overlayed on the landscape that you have around you,’ Riffaud-Cangelosi tells LS:N Global. ‘We are only a few months away from this being a reality for consumers. These kinds of applications already exist,’ she says.
This leap in AR technology presents a range of emerging opportunities for retailers, according to Riffaud-Cangelosi. ‘Stores are searching for new innovative ways to attract people,’ she says. Using augmented reality, you can create extra content around objects in shops. There could be a special promotion in-store, localisation and GPS, which can drive people to where you would like them to go, so there are lots of opportunities.’