São Paulo – Any art lover worth his salt knows that the main art shows in the calendar every year include Art Basel, the Venice Biennale and Frieze London. Exclusive and expensive to attend, these shows can be insular and elite. Now David Quiles Guilló, founder of art foundation ROJO, has created The Wrong, a digital art biennale that is accessible to all.
The biennale references traditional art shows with pavilions featuring different artists on show. But these pavilions are web links that are open 24 hours a day. Different artists and organisations have curated more than 30 pavilions, and over 300 digital artists are on display.
The Wrong also has reach in the physical world, with ambassadors in the shape of art spaces around the globe that will host workshops and live performances in conjunction with the digital show.
The Wrong will be online until 31 December 2013. For more on the digital art gallery phenomenon, watch our Inform with Robert Norton of S[edition].