Shock factor: Hermès' provocative interior

26 : 11 : 2013 London : Petit H : Animal

London – When you walk into the Hermès flagship store on New Bond Street you may be momentarily confused. In place of the pristine white walls, is a striking installation of red, with leather hides hanging off of hooks and craftsmen tools adorning the walls. Fear not, however. You are still in a store for one of the most expensive leather goods brands in the world, it has just been redesigned temporarily.

Studio Toogood has transformed the space into a temporary deep red, visceral installation as part of the travelling petit h shop. Petit h is Hermès’ upcycling project, which takes offcuts to create new luxury accessories.

The interiors were designed to evoke the idea of a workshop, with craftstmen’s tools hung from the wall and the red colour harking back to when it was Hermès’ signature hue.

‘In keeping with petit h’s theme of exuberant re-invention, the utilitarian white space has been repurposed for a series of sculptural displays in glossy leather and resin,’ explains the studio.

For more on Studio Toogood’s work, see our Portfolio on the creative design practice.

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