Shock factor: Hermès' provocative interior

Studio Toogood has transformed the space into a temporary deep red, visceral installation as part of the travelling petit h shop. Petit h is Hermès’ upcycling project, which takes offcuts to create new luxury accessories.

The interiors were designed to evoke the idea of a workshop, with craftstmen’s tools hung from the wall and the red colour harking back to when it was Hermès’ signature hue.

‘In keeping with petit h’s theme of exuberant re-invention, the utilitarian white space has been repurposed for a series of sculptural displays in glossy leather and resin,’ explains the studio.

For more on Studio Toogood’s work, see our Portfolio on the creative design practice.