White wash: Winning designs only revealed through tablets

31 : 10 : 2013 Immersive : The Tomorrow Store : Phy-gital

Warsaw – OperaLab is an interdisciplinary studio that is one part gallery, one part think-tank. For its Design of Identity/Identity of Design competition, it asked designers to submit ideas for a mobile pavilion for the Grand Theatre National Opera house in Warsaw. The 10 finalists were displayed in a unique exhibition where none of their work was immediately visible.

When entering an architectural exhibition, often there are models and blueprints, but on walking into the Design of Identity/Identity of Design space, visitors encountered an empty room, except for 10 differently patterned pedestals. Each visitor was given a tablet and instructed to hold up the tablet to the pedestal. When the tablet’s camera read the pattern on a pedestal, a finalist’s computer renderings of their pavilion design appeared on the screen.

‘The augmented reality technology combines the real world with a virtual, computer-generated one,’ says OperaLab. ‘It affords an opportunity to present three-dimensional objects ‘inserted’ in real space.’

We often talk of Phy-gital spaces in terms of retail, but OperaLab’s exhibition shows how the deft combining of physical and digital realities can create an immersive experience in other contexts.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more