The Iron Society, photo by Robert Bredvad The Iron Society, photo by Robert Bredvad
The Iron Society, photo by Robert Bredvad The Iron Society, photo by Robert Bredvad
The Iron Society, photo by Robert Bredvad The Iron Society, photo by Robert Bredvad

Iron man: Grooming products for the modern fellow

05 : 09 : 2013 Cosmetics : Chris DeSanty : Greenpoint

Brooklyn, New York – The Iron Society is a private barber’s club in Greenpoint run by Chris DeSanty. Having grown up in machine shops, DeSanty’s aesthetic is old-school barber mixed with mechanic, and his line of pomades show it.

Hand-made in Brooklyn, The Iron Society’s grooming products look rustic, rugged and modern.

The Iron Society has a short client list to enable DeSanty to forge personal relationships with his customers. It is much like the barbers of yesteryear, where male grooming was not only a necessity, but also a social ritual. The entire brand is steeped in nostalgia, but without being kitsch.

To see how brands are marketing products to appeal to the modern man, book a place at XX v XY, our Autumn/Winter 2013 Trend Briefing.

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