Iron man: Grooming products for the modern fellow

Hand-made in Brooklyn, The Iron Society’s grooming products look rustic, rugged and modern.

The Iron Society has a short client list to enable DeSanty to forge personal relationships with his customers. It is much like the barbers of yesteryear, where male grooming was not only a necessity, but also a social ritual. The entire brand is steeped in nostalgia, but without being kitsch.

To see how brands are marketing products to appeal to the modern man, book a place at XX v XY, our Autumn/Winter 2013 Trend Briefing.