Gin craft: Liquor hand-made from distillery to label

The branding, created by UK agency United Creatives, reinforces the special, bespoke quality of the gin with hyper-stylised letter-pressed labels. Although the distillery was founded in 2011, the gin label’s design references the company’s inspiration, 18th-century entrepreneur Ralph Dodd, who tried – and failed – to set up his own London distillery.

The bold shapes, symbols and colours create an immediately distinguishable graphic identity that is both modern and nostalgic. For more examples of companies using symbols to represent their brands, read our Emblematic design direction. To learn more about The London Distillery Company, see our Innovate profile.