Reel deal: Elastic bands create flexible storage

Reel uses elastic bands, sticky rubber dividers and two buckles to provide endless configurations to strap objects onto a bicycle’s frame. While most bike storage is fixed and has only one purpose, Reel can stretch to fit a multitude of objects.

The system enables cyclists to personalise their bicycle, and is reminiscent of our Hacktivism microtrend, which explores how consumers are increasingly modifying goods to make them better.