San Francisco – Bicycle storage is normally limited and finite. But South Korean designers Areum Jeong, based in San Francisco, and Yeongkeun Jeong have collaborated on the Reel elastic wrapping system that enables cyclists to create flexible storage space on their bikes.
Reel uses elastic bands, sticky rubber dividers and two buckles to provide endless configurations to strap objects onto a bicycle’s frame. While most bike storage is fixed and has only one purpose, Reel can stretch to fit a multitude of objects.
The system enables cyclists to personalise their bicycle, and is reminiscent of our Hacktivism microtrend, which explores how consumers are increasingly modifying goods to make them better.