Celestial retail: Luxury store takes holistic route

24 : 07 : 2013 Beauty : Homewear : Apothecary

London – A new shop has opened in Shoreditch that is part apothecary, part luxury concept store.

Celestine Eleven Celestine Eleven
Celestine Eleven Celestine Eleven
Celestine Eleven Celestine Eleven

Celestine Eleven sells a variety of high-end womenswear, designer garments and jewellery alongside homewear and books. The store also has its own apothecary selling balms, oils, edible powders and beauty products.

‘Wellness is an integral part of the luxury lifestyle, which most retailers have not explored in great depth,’ founder Tena Strok told Hunger magazine. ‘The shift in human consciousness that is now taking place on planet Earth has generated a surge of interest in the mind-body dynamic, which we wanted to explore and cater for at Celestine Eleven.’

Like Celestine Eleven, many other brands are adopting a more holistic approach to beauty, wellness and retail. To find out more, see our Body Temples macrotrend.

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