Jolly good sport: S&H Athletics offers vintage look

The S&H Athletics spring 2014 collection will consist of 25 garments, each inspired by classic sportswear of the 1950s and 1960s. Rather than take style cues from one sport, the range will celebrate sportswear worn by polo and rugby players as well as athletes.

The accompanying SH-Athletics Tumblr blog continues this celebration of sport, featuring vintage images of sportsmen from a variety of disciplines.

For more on how brands are tailoring their new products to suit the needs of today’s male consumers, come along to LS:N Global’s Autumn/Winter 2013 Trend Briefing. Visit our XX v XY microsite for more information.