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Designer clothes: Customised T-shirts in new pop-up

By Sonia van Gilder Cooke 09.07.2013 Streetwear : YrStore : Bespoke Fashion

London – New London pop-up YrStore lets visitors design their own images and print them on T-shirts.

YrStore offers several ways to create a design. People can draw an image on the spot, upload photos or designs, or tweak one of the artworks available in the store.

The centrepiece of the experience is an interactive digital art wall, where users can brandish a digital spray can to build their image. YrStore also features interactive touch-pods that let users craft their customised design. Customers can then watch their image being printed onto an American Apparel T-shirt in the store.

If visitors are not feeling particularly creative, they can also choose from designs by local and international artists.

For more on the future of retail, buy a copy of our Retail Futures 2013 report.

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