Vienna – Spanish ‘food designer’ Martí Guixé turned his attention to drinks at Vienna Design Week earlier this month, deconstructing the idea of the wine bottle and rebuilding it into a piece of furniture that evokes boxed wine.
Using his Free Port cabinet design as a base, Guixé created a playful arrangement of the sensory elements associated with wine. An oversized cork re-interprets a frequently discarded material into a permanent objet d’art, while a drip-painted rug is inspired by the aesthetics of wine labels. Lights are suspended atop wires meant to evoke grapevines.
The installation also doubles as a decanter. A bag of wine can be placed inside an earthen jug with a tap for distribution. Guixé says that, like the bag-in-the-box container, his installation creates a ‘different perception’ of wine.
For more examples of how designers are creating connoisseur experiences that indulge all the senses, read our Sensoria design direction.