Lunar landscape: Designers get factional with ice cream

21 : 10 : 2012 Design : Moon : Fictional

London – Design studio Doshi Levien has taken inspiration from a fictional trip to the moon in its collaboration with Häagen-Dazs, setting a new agenda for ice cream bars.

Ice Moon, Haagen Dazs Ice Moon, Haagen Dazs
Ice Moon, Haagen Dazs Ice Moon, Haagen Dazs

Doshi Levien turned to the classic silent film Le Voyage Dans La Lune when designing Häagen-Dazs’ ‘ice cream cakes’, which are moon-shaped and contain layers of biscuit, caramel and nuts. ‘It was our intention that the deeper you dive into the moon, the more flavours and layers are revealed,’ studio co-founder Jonathan Levien tells Fast Company.

This is a great way for food and design to meet in a finely executed product. For more on how fictional narratives can be implemented to beguile customers and generate a following, read our Faction Marketing macrotrend.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more