Laughing matter: Bodyform lampoons complaint

Laughing matter: Bodyform lampoons complaint

Laughing matter: Bodyform lampoons complaint

#6511 / 0

London – Bodyform has responded to a Facebook complaint about its advertising strategy with a spoof video.

Disgruntled boyfriend Richard Neill posted a comment on the feminine hygiene company’s Facebook page earlier in October saying he felt misled by the ‘bike riding, rollercoasters, dancing and parachuting’ shown on Bodyform’s ads as they don’t ring true with the experiences he shares with his girlfriend. According to Neill, each month his girlfriend is transformed from a loving and gentle lady to ‘the little girl from The Exorcist with added venom’ and ‘360-degree head spin’.

Bodyform responded with a tongue-in-cheek video fronted by a pseudo-CEO apologising to Neill, but with some home truths. ‘Hello Richard,’ says Caroline Williams in the video. ‘We read your Facebook post with interest, but also a sense of foreboding – and I think it’s time we came clean. We lied to you, Richard. And I want to say sorry.’

To see how other brands are using humour to promote their products, read our The Irony of Fashion microtrend.

Discover More News
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Stat: Nearly half of women feel misunderstood by brands

News

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Dutch design studio Modem has unveiled Dream Recorder, an AI-powered device that transforms spoken memories of dreams into cinematic video se...
Technology : Modem : Dreams
Australia approves nation’s first lab-grown meat for high-end menus

News

Australia approves nation’s first lab-grown meat for high-end menus

Australia has approved its first lab-grown meat products, with Sydney-food-tech start-up Vow set to serve cultured quail dishes in upscale restaura...
Cultivated Meat : Lab-grown Meat : Lab Grown
Stat: America’s millionaire class is growing faster than ever

News

Stat: America’s millionaire class is growing faster than ever

According to UBS’s 2025 Global Wealth Report, more than 1,000 people became millionaires every day in America in 2024.
Wealth : Society : The Great Wealth Transfer
Instagram champions creative risk-taking with star-studded global campaign

News

Instagram champions creative risk-taking with star-studded global campaign

As Instagram approaches its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media. Entitled Anyway, th...
Instagram : Social Media : Creativity
Selfridges to open exclusive members’ club at Oxford Street flagship store

News

Selfridges to open exclusive members’ club at Oxford Street flagship store

Selfridges is planning to open its first-ever members’ club at its Oxford Street flagship store in 2026, transforming part of its fourth floor into...
Selfridges : Members Club : Luxury
Stat: US research shows men feel isolated amid provider pressure

News

Stat: US research shows men feel isolated amid provider pressure

New findings from Equimundo, a research centre for masculinity and social justice, reveal the growing toll that economic stress is taking on A...
Masculinity : Men : Statistic
Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship

News

Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship

Nike has teamed up with Indian design studio NorBlack NorWhite to launch a bold women’s collection that blends sport, style and culture.
Fashion : Health & Wellness : Identities
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN