Absolutely unique: Vodka brand notes a difference

02 : 09 : 2012 Algorithms : 2012 : Netstalgia

Stockholm – Absolut Vodka has launched an initiative that takes limited-edition bottles to the Nth degree. In its Absolut Unique project, the vodka brand plans to distribute 4m bottles into stores globally, each featuring a unique design.

Rather than outsourcing the designs to artist and designer collaborators, Absolut has taken the production back in-house, which demanded that the vodka brand re-engineer its production plant. 

Paint splash guns and colour-generating machines use algorithms to ensure that no two bottles are alike. This is a great example of a brand using a different design every time, a trend that is explained in our Netstalgia macrotrend.

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