New image: Walsall paints a positive picture

26 : 08 : 2012 Shopping : UK : Town

Walsall, UK – Graphic designers United Creatives and Urbed have collaborated to rebrand Walsall using artwork.

Designed to engender civic pride by displaying a series of positive local facts, a 22m long mural in a local shopping centre, created using laser-cut stencils and micro-porous paints, directs pedestrians to some of the town’s hidden gems.

Another town, Shrewsbury, also recently completed a rebranding in a community-focused campaign. Read our Travel & Hospitality Futures report for more related ideas.

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