Slow motion: Cinemagraphs refine Diesel’s image

15 : 08 : 2012 Steven Meisel : Diesel : Return Of The GIF

International – Photographer Steven Meisel has created a series of cinemagraphs to promote Diesel’s autumn/winter 2012 collection.

Meisel’s creations feature subtle movements, which at first go unnoticed. In one of the cinemagraphs, for instance, a female model’s hair slowly blows in the wind, while in another a male model holding a microphone sways his arm from left to right.

The cinemagraphs will be shown in-store and on digital billboards.

Unlike GIFs, cinemagraphs are more refined and artistic. The slow movements and the element of surprise will cause consumers to stop and engage with the imagery for longer, waiting to see what else the model will do.

To find out why fashion brands have been using GIFs to promote their collections, read LS:N Global’s Return of the GIF microtrend.

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