Eindhoven – Designer Tom Loois has developed a wayfinding app that helps smartphone users discover new routes in their city.
Blank Ways uses GPS technology to record where a smartphone user has travelled and applies this information to plan alternative routes. Blank Ways essentially targets and displays unvisited areas, with the intention to introduce the user to unknown, potentially inspirational, places.
We have seen a rise in the number of apps that monitor consumer behaviour and movements. Blank Ways is a great example of an app that takes such information and gives consumers alternative ways to go from A to B.
For more information, read our Personal Information Economy macrotrend.