Kitchen aromas: Sheikh scents a changing market

15 : 03 : 2012 Beauty : Fragrance : Scent

Kuwait City – Sheikh Majed Al-Sabah has created The Fragrance Kitchen, a perfume house that will provide a bespoke, muliti-channel service for customers.

Each time The Fragrance Kitchen creates a new scent, it will launch a video to go with it. The Fragrance Kitchen will also introduce a hand-made line, and work with a guest designer for each bespoke fragrance.

This project illustrates how the fragrance sector is changing in the Middle East. For more insights on the beauty market, read our Beauty Futures report.

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