Solar system: Sun sheds light on company report

Austria – Solar energy company Austria Solar has collaborated with design firm ServicePlan to create a simple motif for its annual report by using ink that is only visible in the sun.

Each page appears blank when the reader first opens the report, but as the paper is exposed to the sun, the content appears.

The idea of sun-powered pages is a striking metaphor that chimes with the company’s ethos. For more on how slow media remains an important component of the Future Media Landscapes, read our macrotrend.