Purl of wisdom: Aske tells tale of ingredients

01.03.2012 Retail Theatre : Convivial : Experiential

London – At LS:N Global’s Drinks Network Evening last month, Thomas Aske, co-owner of cocktail bars the Worship Street Whistling Shop and Purl, revealed that consumers are becoming more interested in the stories behind drinks ingredients.

‘Television is a massive influence on consumers,’ said Aske. ‘The increase in cooking programmes has meant people are more curious about ingredients. This is thanks to people like Heston Blumenthal.’

Through his drinking establishments, Aske seeks to satisfy the public’s curiosity at an accessible price. ‘At the Whistling Shop, we wanted to create something that had all the theatre, all the excitement, but at an affordable price,’ he said.

For more on how consumer attitudes towards beverages are changing, read our Drinks Futures report.

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