Band on the run: Nike+ tracks your every move

24.01.2012 Nike : Computers : Targets

Global – Nike+, the sports brand’s online running tracker, has launched the FuelBand, a wristband that tracks calories burned and steps taken.

The wristband uses an accelerometer to record activity and movement. It then translates this information to a fitness index called NikeFuel. The more activity users engage in the more NikeFuel they earn.

FuelBand users can set daily targets on their iPhones or computers and watch their progress as a set of LED lights change from red to green as they achieve their goal.

For more about how people are tracking their personal data to improve their health and happiness, read our Self-Quants tribes report.

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