Well I Naver: Search engine opens box store

04 : 01 : 2012 Pop-up : Popup : South Korea

Seoul – Architects Urbantainer recently designed the Naver App-Square, an offline pop-up store for Naver, South Korea’s leading online search engine.

Naver App Square by Urbantainer Naver App Square by Urbantainer
Naver App Square by Urbantainer Naver App Square by Urbantainer
Naver App Square by Urbantainer Naver App Square by Urbantainer
Naver App Square by Urbantainer Naver App Square by Urbantainer

To create the store, a shipping container was transformed into a large cardboard box, complete with wall graphics inviting the public into the 24-square metre container. Inside, customers could explore Naver’s range of services, listen to music, drink wine and assemble their own products using their smartphones.

After spending two weeks in the South Korean capital, the container was moved to Busan, stopping in cities along the way.

For more on brands’ offline approach to selling products online, read our report on The Tomorrow Store.

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