US – Sports brand Nike has launched the game Fight Winter to promote its new collection of outdoor winter training clothes.
The campaign was created by digital ad agency Weiden + Kennedy and uses a dedicated website with a video featuring athletes venturing out to train in harsh, winter conditions. The video goes on to a series of mini games that involve the athletes battling against the elements while training.
This is a simple and effective example of a brand highlighting its products through a game format. For more examples of how gamification is being used to engage consumers, read our Ubiquitous Gaming Culture macrotrend.