Top talk: Topman launches multimedia magazine

London – UK menswear high street retailer Topman has launched a multimedia online magazine providing cultural insight across the worlds of fashion, film, music and art.

Topman Generation aims to ‘change the online reading experience’ with content that is live across more digital platforms than any other publication of its kind – iPhone and iPad app, Android and Android tablet app, Mobile Web, iPad, website, Facebook page and a dedicated blog page.

Edited by ex-Dazed Digital arts and culture editor John-Paul Pryor, the site features interviews with leading figures such as fashion designer Lou Dalton, artists The Chapman Brothers and photographer Rankin, as well as opinion pieces, insider knowledge and style advice.

The website’s content management programme features a bespoke tracking system that enables writers to adapt the content of the magazine, depending on what the consumer reads and shares the most. In addition, there is related-article functionality, which shows users similar articles to the one they are reading.

For more insight into the changing face of media, see our Future Media Landscapes macrotrend.