Farm hand: Hotel pushes pick-your-own culture

14 : 11 : 2011 South Africa : Babylonstoren : Wine

Cape Town – South African wine estate Babylonstoren has become a new form of luxury hotel, which also operates as a working farm.

Babylonstoren Babylonstoren
Babylonstoren Babylonstoren
Babylonstoren Babylonstoren

Guests pick fresh produce from the farm to cook for themselves in self-catering kitchens attached to their accommodation. The hotel’s restaurant menu also focuses on the farm’s fresh produce.

This is a back-to-nature escape that would appeal to the Rurbanite tribe. For more on the travel and hospitality markets, look out for our forthcoming Futures report, coming soon to The Future Laboratory shop.

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