Farm hand: Hotel pushes pick-your-own culture

Guests pick fresh produce from the farm to cook for themselves in self-catering kitchens attached to their accommodation. The hotel’s restaurant menu also focuses on the farm’s fresh produce.

This is a back-to-nature escape that would appeal to the Rurbanite tribe. For more on the travel and hospitality markets, look out for our forthcoming Futures report, coming soon to The Future Laboratory shop.