Ship shape: Retailer pulls the mobile stops out

11.10.2011 Shipping Container : Mobile Store : Mobile Commerce

US – Fashion retailer Urban Outfitters has opened a mobile store, which will be touring the southern US in the coming weeks.

The Store on Tour is transported inside a shipping container that unfolds to reveal a range of stock from clothes and accessories to books and electronics. The mobile shop will be visiting areas without easy access to an Urban Outfitters branch, and is a great example of a pop-up store offering a complete retail experience.

As consumers increasingly turn to online retail, they are becoming disconnected from physical retail spaces. For more, read our New Mobile Commerce micro trend.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more