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Ship shape: Retailer pulls the mobile stops out

By Robin Key 11.10.2011 Shipping Container : Mobile Store : Mobile Commerce

US – Fashion retailer Urban Outfitters has opened a mobile store, which will be touring the southern US in the coming weeks.

The Store on Tour is transported inside a shipping container that unfolds to reveal a range of stock from clothes and accessories to books and electronics. The mobile shop will be visiting areas without easy access to an Urban Outfitters branch, and is a great example of a pop-up store offering a complete retail experience.

As consumers increasingly turn to online retail, they are becoming disconnected from physical retail spaces. For more, read our New Mobile Commerce micro trend.

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