Ship shape: Retailer pulls the mobile stops out

US – Fashion retailer Urban Outfitters has opened a mobile store, which will be touring the southern US in the coming weeks.

The Store on Tour is transported inside a shipping container that unfolds to reveal a range of stock from clothes and accessories to books and electronics. The mobile shop will be visiting areas without easy access to an Urban Outfitters branch, and is a great example of a pop-up store offering a complete retail experience.

As consumers increasingly turn to online retail, they are becoming disconnected from physical retail spaces. For more, read our New Mobile Commerce micro trend.