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Photo shop: Designers create traditional image

By Thomas Rees and Robin Key 05 : 09 : 2011 New York : Traditional Photography : Serum VS Venom

New York – Design collective Serum VS Venom is presenting its latest fashion collection, Zero Surplus Garb, at the Henrik Vibskov boutique in New York.

Henrik Vibskov, photography by David Gensle

Henrik Vibskov, photography by David Gensle

Henrik Vibskov, photography by David Gensle

Henrik Vibskov, photography by David Gensle

The collection will be shown alongside photographs of the clothes taken with old-stock Polaroid film on a 4×5 view camera. The images have been burned and distorted to create an aged, distressed aesthetic in keeping with the collection, which has been created using vintage military fabrics and workers’ clothes.

While digital photography is increasingly standard in the commercial sector, many designers and photographers are responding by returning to traditional photographic techniques. A recent project by Louis Vuitton combined the 19th-century wet plate collodion process with modern distribution.

The Impossible Project is re-introducing Polaroid film to a consumer group who still craves analogue photography. For more information, see our Inform feature.

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