Mystery tour: Vice and Mini trip hits the road

Mystery tour: Vice and Mini trip hits the road

Mystery tour: Vice and Mini trip hits the road

#4424 / 0

London – Vice magazine and car manufacturer Mini are launching a campaign called All the Wrong Places, giving fans of the magazine the chance to take a road trip that will be filmed and turned into a travel programme.

Four winners will take part in individual mystery tours in Japan, South Africa, Peru, Sweden and one secret location in the new Mini Coupé with a driver known as Adventure Man.

To enter the competition participants will log on to a Facebook page to submit a story about why they would make a good co-pilot, and the stories with the most ‘likes’ on the page will win. The programme’s first episode will be aired on Vice.com on 14 November.

For more about how publications are merging the roles of readers and writers, read our Future Media Landscapes macro trend.

Discover More News
Flexibility defines Today Design’s Melbourne office

News

Flexibility defines Today Design’s Melbourne office

In the heart of Collingwood, Melbourne, digital agency Today Design has transformed a 900-square-metre area within a 12-storey block into a hub of ...
Design : Sustainability : Workplace
Youth movement Flor champions nature and biodiversity

News

Youth movement Flor champions nature and biodiversity

Bringing today’s hyper-connected youth closer to nature is no small feat. Youth organisation Flor has made the challenge of getting young people in...
Youth : Design : Society
Aesop blends tradition and modernity with music-inspired gift kits

News

Aesop blends tradition and modernity with music-inspired gift kits

Australian cosmetics brand Aesop is ringing in the holiday season with a unique blend of tradition and modernity.
Packaging : Design : Beauty
Stat: US teens are more price-conscious when choosing a university

News

Stat: US teens are more price-conscious when choosing a university

Scared by big student debt and high prices, US students are becoming more price-sensitive when it comes to higher education.
Education : Finance : Youth
Bacardi and The Future Laboratory unveil 2024 Cocktail Trends Report

News

Bacardi and The Future Laboratory unveil 2024 Cocktail Trends Report

Bacardi, in collaboration with The Future Laboratory, unveiled its fifth annual Cocktail Trends Report in December 2023. The research draws on insi...
Drink : Alcohol : Spirits
Balmain introduces hyper-realistic virtual try-ons powered by Bods

News

Balmain introduces hyper-realistic virtual try-ons powered by Bods

From the runway to the avatar realm, luxury house Balmain has called on fashion-fit technology company Bods to create a next-level virtual try-on t...
Fashion : Luxury : Technology
Shanghai’s Jade Buddha Temple and Boitown collaborate on ‘blessed scent’

News

Shanghai’s Jade Buddha Temple and Boitown collaborate on ‘blessed scent’

Visitors to the Jade Buddha Temple (Yufo Temple) in Shanghai, China, can now take home a bottle of ‘blessed scent’, designed to bring good fortune ...
Scent : Spirituality : Youth
Stat: Study finds that businesses are lagging behind in carbon strategy

News

Stat: Study finds that businesses are lagging behind in carbon strategy

New research indicates that almost half of businesses have not yet formulated a plan to cut their carbon emissions.
Sustainability : Design : Finance
Uno single-cup bra line champions post-mastectomy confidence

News

Uno single-cup bra line champions post-mastectomy confidence

Breast cancer survivor Katy Marks of Citizens Design Bureau has introduced Uno, a bespoke one-cup bra line for post-mastectomy women.
Fashion : Inclusivity : Womenhood
Vape brand Ripple branches out into incense aromatherapy

News

Vape brand Ripple branches out into incense aromatherapy

Ripple, best known for its botanical and better-for-you vapes, is expanding with the launch of sleek, drop-shaped incense cones.
Scent : Wellness : Youth
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more