Elementary work: Artist shows sound in motion

‘I try to reduce the complexity of the work in its matter as much as possible, but not in its behaviour,’ says Zimoun. ‘A big sound is generated from many small elements, and the pieces come alive with a micro-complex sound. I can imagine the installations working in a variety of spaces. Often I develop a piece for a specific space.’

This pared-down approach shows how effective minimalist yet intricate design can be. Zimoun creates sensory experiences for his audiences by repeating simple sounds.

For more about how stirring core emotional responses through simple narratives can appeal to consumers, read our Soft Reduction Inspire.