New York – To promote its new Brights eyewear collection, Burberry has released a full-screen interactive video on YouTube. The film shows how the glasses can be folded at the temple and again at the bridge between the lenses.
The video begins with rain falling onto the folded-up glasses with the sound of birds, the wind and the ocean in the background, before the sunglasses expand and unfold on-screen. Users can change the colour of the frames to see how they look.
Burberry will also link the video via its website, Facebook and Twitter accounts.
This is a great example of how brands are using video to engage and interact with their consumers. Read more in our Prohibition Gaming micro trend.