Ultra Ultra
Ultra Ultra

Ultra-sustainable: Eco range is made to last

28 : 06 : 2011 Brandstanding : Mix Match : Eco Fashion

Kuala Lumpur – Malaysian fashion brand Ultra has launched a 10-piece eco range designed to provide enough outfits to last a year, through mixing and matching items.

The Ultra 10 range includes a three-in-one coat that can be turned into a shirt and a skirt, and a two-in-one jacket that converts into a vest.

All pieces are made to order from organic cotton and recycled materials, and Ultra’s website encourages customers to upload photos of themselves showing the different ways in which they combine the range to create new looks.

This minimalist collection is a good example of creating resourceful and aesthetically pleasing work, while limiting damage to the environment. For more examples of how consumers are opting for minimalist design, read our Simpler ingredients micro trend.

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