What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Global, local and social: A new inline network
Milan – Dutch design collective Weltevree is showing no new products at the Milan design fair 2011. Instead, it has started a social network called World Wide Local.
World Wide Local by Weltevree
World Wide Local by Weltevree
‘World Wide Local is about bringing people together who have the same mindset,’ Joris Montens, Weltevree’s head of communications, tells LS:N Global. ‘They don’t have to be Weltevree product owners. They just have to like being in nature and living a simple but adventurous life.’
Using Google Maps functionality, the network lets users swap location-relevant tips relating to the outdoor life, and Weltevree products. They might swap recipes to cook in their Outdooroven, for example, share images of them diving off the Divewood, or post suggestions of where to set up their Bathtub 4P and buy firewood to heat it.
LS:N Global will be expanding on this, and presenting other compelling ideas from Milan design fair 2011 in our comprehensive report, available next week.
Most Recent
1
The future of fashion is... farming?:
Allbirds’ head of sustainability, Hana Kajimura, says it’s time for the...
2
It’s time for sustainability to get spiritual:
CogDis is an ethical consultancy with spirituality and imperfection at its...
3
Rebranding Ready-to-drink:
As ready-to-drink emerges as one of the fastest-growing drink sectors, the...
4
Athletic Tourism Market:
Combatting sedentary lifestyles, travel industry leaders are making a play...
5
Fashion Rental Market:
Fashion rental services are evolving to benefit brands and consumers,...
6
Why a hybrid approach is the future of events:
As some regions re-open, the virtual spaces that provided a lifeline for...
7
Contemplative Stores:
Taking cues from places of tranquillity and contemplation, retailers around...
8
SPF’s Skintellectual future:
Brands are pioneering new methods to future-proof skin through hybrid...
9
Emerging Youth: US Hispanic:
As one of America’s largest multicultural consumer groups, Hispanic youth...
10
Sneaker Hubs Market:
A new wave of online sneaker hubs is gaining traction by providing...
11
Sportive Affluents:
With active pursuits growing among luxurians, traditional sports are surging...
12
Alternative Vintners:
Next-generation winemakers are experimenting with low- and no-alcohol...
13
The audio-first future of Muslim social media:
A spokesperson for social media platform Sango, explains how audio-based...
14
The patriotic future of Chinese travel:
Closed to tourists until 2022, domestic travel is an important engine of...
15