Stockholm – The world’s first online shop with real sales staff has opened in Sweden.
Digital production company B-reel teamed up with Teenage Engineering and technology agency Isotop to create the live shop for telecoms provider 3 Sweden.
Instead of being based around email or chat, 3 LiveShop uses a custom-built, multi-touch interface to offer customers the same personalised service they receive at the company’s physical stores, but through an advanced video call.
To reach today’s tech-savvy consumers, it is vital to offer a personalised experience. For more, read our Generation D report.