NFL and Crocs launch fandom footwear as part of new multiyear licensing agreement

Global – The National Football League (NFL) and Crocs have announced a multiyear licensing agreement that will combine comfort, sport and style for fans.

The collaboration debuts with a collection of team-inspired classic Crocs featuring Jibbitz charms. The initial release will represent 14 NFL teams with the full 32 teams expected to follow throughout the duration of the licensing agreement. As the partnership expands, fans can look forward to a wider range of products, including bags.

‘The Crocs brand has made a significant impact on footwear culture with their shoes becoming synonymous with ease and comfort,’ said Ryan Samuelson, vice president of consumer products at the NFL. ‘Collaborating with Crocs allows us to give fans expanded options that will keep them stylishly comfortable for gameday and every day.’

Head to our Collaboration Culture report for more on how carefully chosen collaborations can help brands to become a driving force in culture, not just an observer.