New York – Data tracking service Daytum has launched an iPhone app that documents people’s day-to-day lives.
Daytum’s online service enables users to track the detail of their lives and present the data they have gathered in a series of charts and averages.
The new app can be used with the Daytum website, importing members’ existing data, or as a stand-alone facility.
This is a great example of how consumers – and brands – can present dry statistical information in aesthetically pleasing ways, as detailed in LS:N Global’s feature on Infosthetics.