Taco Bell's The Cantinas offers a taste of early retirement

US – Taco Bell is redefining retirement with the launch of The Cantinas, an early retirement community experience set to open in San Diego, California, on 17–18 August.

This exclusive event for Taco Bell Rewards members blends leisure and brand engagement with retiree-inspired recreation activities such as knitting, aerobics and pickleball tournaments, in addition to early dinners featuring the brand’s signature meals.

Attendees, aged 21 and over, can choose between a £117 ($150, €137) full weekend membership, which includes accommodation (with an 8:00pm bedtime) and access to all amenities, or a £39 ($50, €46) day pass. Tickets are currently sold out.

The retired lifestyle of Baby Boomers often seems out of reach for Gen Z, but Taco Bell’s event offers anyone who is ‘tired of turning up’ a chance to indulge their ‘inner eclectic grandparent’ and get a glimpse into the golden years.

For more generational analysis, including how retirement is evolving into worktirement for Gen X and beyond, download our Generations Now and Next: 2024–2025 macrotrend report.