Art movie: Louis Vuitton show is on the road

Paris – Louis Vuitton has introduced the first episode in its video diptyque dedicated to its men’s range for spring/summer 2011 .

Instead of focusing on the clothes, viewers are invited to follow the daily life of tattooist and artist Scott Campbell, who collaborated on the runway collection in June 2010. The video follows him in New York on his motorbike, in his studio and packing his bag before he heads off in a yellow cab – where he is going remains unknown.

Video Retail is proving to be a successful way for brands to connect not just with their customers, but with the wider culture. Read our trend report on Future Media Landscapes to find out more.