Montreal – Hair products usually carry labels such as ‘Silky hair’ for dry hair or ‘Volume’ for flat hair. But Canada-based designer Sarah Déry has now created a new type of beauty packaging. Her Dr Mullets products aim to tell the truth. ‘Bad Curls’, ‘Hate Knots’, ‘Need Body’ and ‘Boring hair’ are some of the bold names on the shampoo labels.
The bottles, which come in plain colours such as blue, white and black, look like they contain mayonnaise or mustard rather than conditioner or shampoo. There is no doubt what they are for, however, when reading the labels.
LS:N Global reveals in our Beauty report how consumers increasingly expect beauty packaging to remain transparent.