This DAO is making Web3 more welcoming

US – Decentralised autonomous organisation (DAO) platform Metaphor is ditching the dark and moody visuals that dominate the Web3 space to create a more approachable aesthetic. The goal of the platform, which makes it easier to ‘discover, join and participate in DAOs’, is to empower users to enter the Web3 eco-system.

The rebranding uses nostalgic visuals and retro images to make the cutting-edge technology feel more familiar. Designed by creative branding agency Wildish & Co, the visual identity uses images from the public domain to create over 200 background options and 1,000 avatars that can be combined to create various scenes. The studio also applied a 1950s filter over the images to ‘encourage people to be excited about Web3 in a similar way to how people were excited about technology during that period’, explains Sam Fresco, managing director of Wildish & Co.

While DAOs represent the bleeding edge of Alternet Economies, that doesn’t mean that their aesthetics need to be off-putting to the everyday consumer. To help onboard new users, Metaphor is injecting its platform with familiar images and nostalgic visuals.