Done to a crisp: Music videos come full circle

London – Tortilla chips brand Doritos has teamed up with advertising agency AMV BBDO to create an interactive 360° music videos such as Professor Green’s Coming To Get Me.

Directed by Chris Cairns, the YouTube video shows how Professor Green and his entourage visit a warehouse party where they meet unexpected groupies. Viewers can download the free iPhone app and interact with the video by choosing where to look in the room by simply clicking and dragging. One scene shows a group of girls at the party, while in another a man is seen photographing them. The campaign also includes an interactive augmented reality video of Rhianna. Other artists featured include Canada’s Down With Webster and Mor ve Ötesi from Turkey.

LS:N Global has previously explored how brands are increasingly promoting products through video retail, a great way to interact with consumers.