London – While sustainable manual toothbrushes are growing more popular, eco-friendly electric options are trailing behind. To tackle this problem, wellness company SURI has released an electric toothbrush that aims to make dental hygiene more environmentally friendly.
In compliance with the right to repair movement, the Sustainable Sonic Toothbrush has a plant-based head and a recyclable aluminium handle that can be easily disassembled and recycled or fixed for free by SURI. The company also offers a lifetime guarantee and a subscription plan that includes brush head replacements every one to three months. In addition to its environmental qualities, the toothbrush has 33,000 sonic vibrations per minute, ensuring a thoroughly deep clean.
Aiming to prevent electric toothbrushes from ever reaching landfill, SURI is building a more reciprocal relationship with its consumers. As consumers become aware of the carbon footprint of household appliances, they are turning their focus to the dental industry.
Strategic opportunity
How can other industries benefit from the right to repair movement? Consider how subscription schemes and repair services could make your business more sustainable.