Global – The Ritz-Carlton Hotel Co has announced a new international marketing campaign celebrating the transformational power of travel.
Created in collaboration with Team One agency, the Leave Better campaign invites guests to embark on a ‘powerful journey of self-discovery through thoughtfully tailored experiences and the genuine comfort and care offered by a stay at The Ritz-Carlton’.
With a central campaign question of ‘How will a stay leave you?’ and taglines such as ‘You Arrived a Bud. You Departed a Bloom’, the campaign suggests guests will check out of The Ritz-Carlton in a better state than when they checked in.
‘Through Leave Better, we invite travellers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, and will encourage self-growth and discovery, staying with them long after they depart,’ said Jamie Kerr, senior director of global marketing at The Ritz-Carlton, in a company press release.
The campaign acknowledges growing consumer demand for experiences that extend to Before & After Travel. Anticipation and post-stay rejuvenation become tangible experience points that luxury travel companies can tap into to provide a holistically premium experience.
Strategic opportunity
Guest experience doesn’t have to end at check-out. Take The Ritz-Carlton’s messaging a step further and implement mood-boosting products and services such as wellness kits or access to exclusive post-trip events to help ease guests’ transition back into daily life