Las Vegas – Circumventing the often complicated government guidelines that prevent many well-meaning home-owners from recycling properly, the Lasso Loop takes the circular economy into its own hands. With the mission of preventing re-usable materials from ever reaching landfill, the domestic appliance allows consumers to recycle in their own homes.
Maximising convenience and utility, the Lasso Loop is a compact appliance that recycles seven of the most common plastics, glass and metals. It can clean and decontaminate items, before crushing or shredding them. Once the appliance is full, an app can be used to organise kerbside collection. ‘The current kerbside recycling system is broken and inefficient, recycling only 9% of goods and requiring relentless mining, extraction and processing of virgin material, which perpetuates pollution on our planet,’ explains Aldous Hicks co-founder of Lasso Loop.
While the Lasso Loop’s launch price of £2,565 ($3,500, €3,087) makes it a luxury for most homes, its development points to the future of domestic waste management. To read about the other technological innovations poised to enter the domestic space, readers can consult Five Future Home Scenarios for 2050.
Strategic opportunity
While the Lasso Loop hints at a future of homes with in-built recycling and storage facilities for waste material, for now consumer goods companies can use their packaging to better educate people on recycling processes