The Parent Track lets kids pester parents to shop sustainably

New York – Launched by eco-friendly soap company Gelo, the extension taps into the fact that more children than ever are educating their parents on environmental issues. The tracker gives kids the power to ‘follow their parents around the internet’ with ads that urge them to ditch single-use plastics.

When kids visit The Parent Track page on their parents’ computer or phone, these devices are automatically cookied. From then on, the device will receive digital ads with messages from Gen Alpha encouraging them to go green and avoid single-use plastics. The ads – which include copy such as ‘you still kiss your kids in public; don’t embarrass them more by buying single-use packaging’ – lead to a suite of educational tools created by Gelo that offer guidance on how to be kinder to the environment.

As Gen Alpha become the sustainable voices of the future, brands with social and eco-values like Gelo are using this generation to push their Criteria Retail initiatives.