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Mood walk: Showing the city in a new light

02.09.2010 London : Augmented Reality : Keiichi Matsuda

London – Designer and film-maker Keiichi Matsuda is imagining what the future of Augmented Reality (AR) might be like in his latest film, screened at London’s 3D Film Festival at the Barbican.

The Augmented City video shows a man with multiple choices in an environment overlaid with digital data such as personal information about his mood or beliefs. Graffiti appears on the wall when he is walking along the street and adverts from brands pop up next to him. ‘The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape,’ says Matsuda.

Look out for our forthcoming trend on Future Media Landscapes to find out how AR will rewrite the rules of consumer intimacy.