News 01.10.2019

Need to Know

Baby food to support healthy brain development, Ganni wants luxurians to rethink acquisition, and voice assistants gain traction with Generation Alpha.

An installation that maps iconic moments in history

Memory Palace by Es Devlin, Pitzhanger. Photography by Peter Mallet
Memory Palace by Es Devlin, Pitzhanger. Photography by Peter Mallet
Memory Palace by Es Devlin, Pitzhanger. Photography by Peter Mallet

London – Memory Palace charts momentous events from the first cave markings to Greta Thunberg’s climate strike.

Created by artist and set designer Es Devlin for the Pitzhanger Manor & Gallery in London, the installation is an 18-metre-wide topographical model of a landscape, which maps iconic events in history in chronological order. Such events include the discovery of homo sapiens' first cave markings in Africa, the first heliocentric map of the universe, and the location where Greta Thunberg began her school strike in 2018.

The installation takes inspiration from a mnemonic technique originating in ancient Greece that uses visualisation of physical locations in order to activate memories and recall information. The memories chosen by Devlin are from the past 75,000 years, with the piece designed to ‘invoke our collective memories’ and inspire debate.

Working to shed light on the possibilities of the human species, Devlin is examining how we live in a Dislocated World, encouraging visitors to re-evaluate the history of humanity.

Cerebelly’s baby food is backed by neuroscience

Cerebelly Cerebelly
Cerebelly Cerebelly

New York – Cerebelly offers science-based baby food that supports early childhood brain development.

Co-founded by neurosurgeon Dr Teresa Purzner, Cerebelly is setting a new standard for baby food that nourishes brain and body. The range of organic, plant-based pouches include nutrients from superfoods like chlorella, squash seeds, algal oil, kelp and maitake mushrooms to target specific regions of the brain.

Launching direct-to-consumer and at Whole Foods Market in the US, parents can log their baby’s age and track developmental milestones online. Every two weeks, Cerebelly ships a suitable selection of products to provide the appropriate nutrition for that window of brain development. ‘I was inspired to start this brand after turning to my local grocer for healthy options for my kids, only to discover the startling lack of genuine nutrition in many products on the shelves,’ explains Purzner, co-founder and chief science officer at Cerebelly.

For more on how parents are seeking nutritious, convenient options to feed their children, read our Bold Baby Food microtrend.

Ganni’s rental service targets eco-conscious luxurians

Denmark – The neo-luxury brand has announced the launch of a sustainable new initiative named Ganni Repeat.

The service allows customers to rent its clothing and accessories for one to three weeks. Once an item is returned via a free service, it is professionally cleaned ready for future customers. Users of Ganni Repeat also have the option to buy out their rented item should they decide to keep it on a permanent basis.

As well as increasing the longevity of its fashion collections, Ganni is carbon compensating the CO2 emissions generated from its rental deliveries. ‘We’re on a mission to become circular and increase the lifecycle of our clothes wherever we can,’ reads a post by the brand. ‘Rethink the way you refresh your wardrobe, rent on repeat.’

Although fashion rental is an established industry, helmed by the likes of Rent the Runway, Ganni is making steps towards a circular economy by launching its luxury rental service in-house.

Ganni Pre-Fall 2018 Collection

Stat: Generation Alpha are proficient with voice assistants

Voice assistants are gaining traction with Generation Alpha. Young consumers in the UK and US show an openness towards voice assistants, according to Wunderman Thompson. Usage is already relatively high among children between the ages of six and 16, with nearly 22% having used Amazon Alexa or another voice assistant.

In future, 41% intend to use the technology to make purchases, presenting retailers, marketplaces and brands with an opportunity to think about how this generation will shop as they get older. In terms of age groups, interactions with such devices is most pronounced among six- to nine-year-olds (47%), followed by 10 to 12-year-olds (43%) and 13 to 16-year-olds (32%).

In our Subconscious Commerce macrotrend, we explore how Internet of Things technology is creating immersive touchpoints for consumers, who are deferring choice in favour of convenience.

Previous News Articles
Sherwin-Williams launches The Loneliest Colour paint campaign

News

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...
Design : Colour : Society
Peachy Den unveils heirloom collection celebrating female craftsmanship

News

Peachy Den unveils heirloom collection celebrating female craftsmanship

British fashion brand Peachy Den has unveiled the Peachy Preserve Series 1 Heirloom, a collection that pays homage to female craftsmanship through ...
Fashion : Sustainability : Peachy Den
Analyst Simar Deol's Foresight Friday

News

Analyst Simar Deol's Foresight Friday

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Foresight
Stat: British children want better access to nature and green space

News

Stat: British children want better access to nature and green space

A study from UK conservation charity The National Trust and children’s newspaper First News has revealed that 76% of children want to spend more ti...
Youth : Environment : Nature
The North Face explores identity and belonging in short film with Amira Patel

News

The North Face explores identity and belonging in short film with Amira Patel

The North Face has released a short film following Amira Patel on a formidable trek to the Annapurna base camp trek in the Himalayas.
Representation : Sports : Womenhood
Bolt invites kids to design human-centric future cities on a playmat

News

Bolt invites kids to design human-centric future cities on a playmat

Urban planner Lior Steinberg and Bolt, the shared mobility app, have joined forces with 37 children in Helsinki to re-imagine the conventional city...
Youth : Sustainability : Mobility
YouTube’s Multiview feature amplifies Coachella festival experience

News

YouTube’s Multiview feature amplifies Coachella festival experience

YouTube’s Multiview feature will now extend its reach to the Coachella Valley Music and Arts Festival.
Entertaintment : Music : Pop Culture
Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.
Gaming : Youth : Branding
McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...
Nostalgia : McDonald's : Food & Drink
Les Mills and Adidas unveil workout rewards programme

News

Les Mills and Adidas unveil workout rewards programme

Fitness platform Les Mills and sportswear giant Adidas are deepening their collaboration with the launch of Move, Earn & Swap, a rewards initiative...
Sports : Youth : Community
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more